DESIGN

EXPERIENTIAL & STRATEGIC

FOLIO

I z z i e a C h e n

About

Spanning system, service, space and event, whether it's digital or tangible, I love what a thoughtful experience design can do for people. Bringing my nature of curiosity, creativity and analytical thinking into the practices of interaction design, I pushed myself to become a generalist who can process complex context and information, approach problems from diverse perspectives, and find the underlying opportunities for innovative solutions.

Izziea Chen, Bachelor of Design (Interaction), QUT Brisbane, graduating December 2026

Approach

Every project I take on runs on the same four forces. Each one covers what the others cannot, and the design happens where they meet. Context brings information, Strategy provides methods, Aesthetic communicates, Technology delivers.

Context

Most problems come from missing information and every new piece of information presents a constraint or opportunity. I read the site, the users, the numbers and the theory before I trust a direction.

Strategy

The frameworks that turn a vague brief into decisions: business thinking, mapping stakeholders, weighing trade-offs, keeping every choice defensible. Find where creativity and reality cross, then design in that overlap.

Aesthetic

How a design speaks before anyone reads a word: colour, light, layout, materials and rhythm carry the message instead of decorating it. It is the entry point into the story, a way to communicate and convince.

Technology

Technical practices give me the vision of what is plausible, how, when, and where we can best utilise the right resources and tools for effective and efficient problem-solving

Selected projects

AR Karaoke Photobooth

Slotted the social value of a photobooth into commercial karaoke, and used themed AR assets to turn the performance energy of singing into shareable media.

In parallel, opened up a new promotional channel for record labels and artists to gain exposure and recognition.

DXB310 SOLO WORK · 2026

AR Karaoke Photobooth

Slotted the social value of a photobooth into commercial karaoke, and used themed AR assets to turn the performance energy of singing into shareable media.

In parallel, opened up a new promotional channel for record labels and artists to gain exposure and recognition.

DXB310 SOLO WORK · 2026

Augmented Interactive System— Project Proposal

2026

marketing

Entertainment

system Design

Augmented Reality

Full case (PDF)

This proposal deliberately focuses on discover and define: gathering the right information to judge the feasibility and viability of the opportunity of AR incorporation, and shaping it into a preliminary framework that serves multiple stakeholders across a sophisticated flow of interactions. Pieces like the AR asset framework set the principles that later stages inherit, preparing the project for the further refinement of a more complete UI design in the future.

ABB235 SOLO WORK · 2026

Chamellia

Chamellia is a hypothetical ready-to-drink hojicha brand positioned at the intersection of East Asian tea culture and mid-century nostalgia. The proposal implements colour and light practice with attention to materials and customer experiences to translate the brand identity into a sensory spatial design.

Model perspective shots

ABB235 SOLO WORK · 2026

Chamellia

Model perspective shots

Retail Space— Design Proposal of Colour and Light

Retail Space—
Design Proposal of Colour and Light

2026

Brand Identity

Interior Design

retail

3D modeling

sketchup

Full case (PDF)

Modelled in SketchUp from brand definition to a walkable retail schematic, this project carries interaction design practice into interior space: the store is read as one more interface, with colour and light as its working attributes, pacing the customer journey, directing attention, and speaking for the brand without a screen. Spatial design here is experience design by another name, and connecting the two is the crossover I keep chasing.

DXB310 Group work · 2026

Hello World

AR flashcards that live in your room.

Built for intermediate learners, Hello World turns the moment a word slips away into an intentional loop of scan, capture and review.

DXB310 Group work · 2026

Hello World

AR flashcards that live in your room.

Built for intermediate learners, Hello World turns the moment a word slips away into an intentional loop of scan, capture and review.

AR Language Learning Application

2026

behavioural science

UX UI Design

education

Augmented Reality

Full case (PDF)

From a collective starting point, a language-learning app we chose as a team, I took on the research and built the strategic scaffolding: defining the brief and its boundaries, and translating learning theory into the rationale behind every major design decision. That groundwork carried the interface craft my teammates led; my contribution was making sure each decision had a defensible why.

Co-directed · 2023

Intermezzo

Intermezzo, the musical term for a passage between movements, borrowed to name the gap between finishing high school and starting university. This student initiative is a milestone marking the age of eighteen for the community, and a way to give back to the society that shaped us.

Co-directed · 2023

Intermezzo

Farewell & Benefit Show— Event Production

2023

Crowd-funding

Event Visual and merch

music

Technical production

Carrying an idea from nothing to delivering a sold-out night that a hundred-strong crowd showed up for, I started designing experiences before I even set foot in the field of interaction design. The thoughtline is identical: just like understanding the context we design in, testing whether it could stand before building it, we called for volunteer performers, sized the venue and budget to what we could pull off; just like mapping user flow and working on stakeholder management, I assessed all the touchpoints of an audience, liaised with the venue team, ran a crowdfunding campaign that brought backers in. The same instinct drives this project and my design work.

Selected projects

AR Karaoke Photobooth

Slotted the social value of a photobooth into commercial karaoke, and used themed AR assets to turn the performance energy of singing into shareable media.

In parallel, opened up a new promotional channel for record labels and artists to gain exposure and recognition.

DXB310 SOLO WORK · 2026